Coaching for leaders who want lasting improvements in decision-making, execution, and results.
Strategic partnership for business leaders and high-performers who need operational clarity, not motivation.
Sustained performance requires more than vision and effort. It demands the internal capacity to make confident decisions, lead with clarity, and execute with consistency.
Strategic coaching develops that capacity, not through advice or frameworks handed down, but through inquiry, reflection, and disciplined practice that sharpens how you think, decide, and lead.
The result: Sustainable improvements, predictable execution, operational clarity, and the confidence to scale without chaos.
Meet Brendan
Brendan Winans is an executive and high-performance coach helping business leaders develop sustainable improvements in decision-making, execution, and results. With nearly 20 years of experience as a real estate broker, business operator, and Maxwell Leadership Certified Coach, Brendan brings operational expertise and strategic inquiry to help leaders move from scattered execution to confident, sustainable growth.
Client Reviews
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Tools, Clarity, Structure, and Follow-Through That Changed My Life
“Working with Brendan at Lūma has made a massive difference in my life. He supported me through a season of serious personal challenges while I was building my business as a blind business owner. His coaching helped me approach everything with more clarity and structure. He helped me clarify my vision and turn it into a priority list and daily actions I could follow through on. Through his coaching, I was able to name the issues holding me back and use planning and time management to make my schedule workable instead of overwhelming. The biggest shift was addressing longstanding patterns in my personality that had impacted my performance throughout my entire professional career. With Brendan’s guidance, I was able to identify those patterns clearly and work on them steadily with practical tools and consistent accountability.
What sets him apart is the way he tailors his approach. He takes the time to understand the full picture, identifies what is working and what needs strengthening, and turns that insight into a clear roadmap you can execute. He also lives the discipline he teaches, so his guidance never feels theoretical, it’s practical and immediately useful. Because of his coaching, I feel more focused, more confident, and more like the best version of myself. Thank you, Brendan. Coaching is clearly your passion, you changed my life, and I believe you will continue changing lives through your work at Lūma!” — Eli. T
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Transformative Coaching
“I’ve had the privilege of working with Brendan for the past two years and am now a member of Luma Coaching. The experience has been transformative.
Brendan has helped me gain clarity on both my personal and professional goals, and more importantly, build the systems to achieve them.
With his guidance, I was able to overcome burnout and create better boundaries between work and personal life, making me not only a stronger business leader but also a better husband and father.
The results speak for themselves:
I won “Leader of the Quarter” three quarters in a row.
I earned a company-wide award for the business outcomes my team and I created.
I hit quota every single quarter in my role.
I received a 10% raise in recognition of my performance.
What’s more, the principles I’ve learned through Brendan and Luma have made me a more effective leader. I’ve reduced the length of my 1:1s while empowering my team to take more ownership and win in their territories.
If you’re looking for a coach who can help you get clarity, build sustainable systems, and achieve measurable results in your career and life, I can’t recommend Brendan and Luma Coaching highly enough.” — JJ G.
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I have worked with Brendan for over a decade…
“I have worked with Brendan for over a decade now and have watched my business and personal wealth grow as a result.
I have also watched him start, grow, and scale several multimillion dollar business both from ground up, and during times of struggle for the business.
Highly recommend reaching out for coaching services if you need direction or scalability.” — Nik B.