About Brendan

Operational credibility. Strategic inquiry.

Brendan Winans has spent nearly twenty years as a real estate broker, business operator, and investor, including time as COO of a real estate investment company.

He has built and led high-performing teams and managed multimillion-dollar operations, not as an outside observer, but as the person accountable for the results.

That operating experience, paired with training as a Maxwell Leadership Certified Coach, is what shapes how Lūma works.

Brendan has made the decisions, run the operations, and felt the pressure his clients are navigating. The coaching is evocative because the credibility underneath it is real: he is not teaching theory, he is drawing out what already works.

See how the work happens.

Read the Approach